Everything You Want
to Know About
Plumbing Coaching.

The Plumbing Sales Coach (PSC) is a coaching and training company built exclusively for service plumbing businesses. Founded by Chris Fresh, PSC trains plumbing business owners, technicians, CSRs, and managers using a service-first philosophy — the belief that when your team genuinely serves the customer, the revenue follows. PSC is based online and coaches plumbing companies worldwide.

Chris Fresh is the founder of The Plumbing Sales Coach and host of The Fresh Approach podcast. He is a Navy veteran who went on to become the #1 sales representative at Angie's List nationally and built three 7-figure businesses from scratch before founding PSC. He has spent the last decade coaching plumbing business owners, technicians, and CSRs across the country. His coaching philosophy is captured in his tagline: "Always Be Serving™."

Yes — 100%. PSC trains exclusively for service plumbing. Unlike larger coaching networks that cover HVAC, electrical, and other trades, every tool, every session, and every piece of content at PSC was built specifically for plumbing. That means no watered-down, multi-trade advice — just plumbing, done right.

Always Be Serving™ is Chris's answer to the traditional 'Always Be Closing' mindset in sales. The philosophy is simple: when a technician or CSR genuinely focuses on understanding the customer's problem and presenting the right options — without pressure — the customer says yes more often, the ticket goes up, and they come back. Service is the strategy. The revenue is the result.

PSC teaches plumbing businesses how to grow revenue through better service — not pressure tactics. Training covers four areas: Technician Training (building trust, diagnosing the full situation, presenting options the right way), CSR Training (booking calls, handling objections, creating a great first impression), Owner Coaching (systems, leadership, stepping back from the day-to-day), and Manager Training (managing teams, holding standards, running operations).

Programs like Nexstar Network, BDR, and Service MVP serve multiple trades — HVAC, electrical, plumbing, and others — under one umbrella. PSC is different in one fundamental way: plumbing is all we do. Every training module, every coaching call, and every piece of content was built specifically for service plumbing. There's no multi-trade compromise. Additionally, PSC trains every role in your company — techs, CSRs, managers, and the owner — while many larger programs focus primarily on the owner or the business systems side. If you've looked at those programs and felt like the training wasn't quite built for your world as a plumber, that's exactly who PSC was designed for.

The biggest difference is philosophy. Some coaching programs in the trades are built around sales scripts, closing techniques, and objection-handling tactics. PSC's 'Always Be Serving' approach is the opposite — we teach technicians and CSRs to genuinely focus on the customer's problem first, present options clearly, and let the customer choose. Owners who feel uncomfortable with high-pressure tactics find that PSC's approach is something they can actually stand behind. And the numbers — clients going from a $300 ticket average to $1,100 — show that serving the customer and growing revenue are not in conflict.

Both. PSC has programs designed specifically for technician training, and a comprehensive full-company coaching program that covers every role. If you want to start with your techs, visit raisemyticketaverage.com. If you're ready for full-company coaching, you can learn more about the Blueprint at raisemyticketaverage.com/blueprint-program.

Yes. PSC offers several free resources: The Fresh Approach Podcast (336+ episodes, available on Spotify and Apple Podcasts), The Free PSC App (PriceBook Calculator and Growth Calculator, available on iOS), and a free strategy call for owners interested in learning more about coaching. Chris also offers a free e-book: The Fresh Approach to Plumbing Business Growth.

No. We do not believe in locking plumbing owners into long-term legal contracts. Our coaching is month-to-month, and you can cancel anytime. We believe that if the coaching works and your ticket average is growing, we shouldn't need a contract to keep you. We earn your business every month.

Yes. When you join the Blueprint program, you get immediate access to the Blueprint Owner's Network. It's a private, 24/7 community where elite plumbing owners share wins, ask questions, and get real-time advice from guys running the exact same plays you are. It's the end of being a lonely owner.

Results vary by business, but PSC clients consistently report significant improvements in ticket average value and overall revenue. Documented results include: Next Plumbing (Blair G., Lafayette, LA) — ticket average from $300 to $1,100; revenue from $600K to $4M in two years. Home Heroes Plumbing (Ashley H.) — ticket average from $238 to $1,400; revenue from $900K to over $5M in two and a half years. Streamline Plumbing (David White) — ticket average from $250 to $1,150; fleet grew from 1 truck to 5. See the full results page for more: theplumbingsalescoach.com/results.

Many clients report measurable changes in ticket average within the first 30 days of technician training. Full company transformation — systems, culture, leadership — typically takes 6–18 months of consistent coaching and implementation. Results depend heavily on the owner's commitment and team engagement.

Yes. PSC works with companies ranging from owner-operators with one truck to multi-truck operations with 20+ employees. The coaching is designed to meet you where you are. In fact, some of the most dramatic transformations have come from small companies — one client went from a single truck to five trucks and quadrupled their ticket average.

There are two starting points depending on where you are: Start with your techs — visit raisemyticketaverage.com to see tech training options. Ready for full-company coaching — get started at raisemyticketaverage.com/blueprint-program. Or, book a free 30-minute strategy call and we'll help you figure out the right starting point for your business.

PSC coaching is delivered online — live Zoom sessions, a back-office training portal, and on-demand content your team can access anytime. PSC coaches 80+ plumbing companies across the country — wherever you are, coaching is delivered online.

The free strategy call is a 30-minute conversation with Chris or a member of the PSC team. There's no pitch and no pressure. You'll talk about your business — your current revenue, your team, what's working, what's not — and we'll be honest about whether PSC is the right fit for where you are. Most owners walk away with at least one idea they can implement that same week, regardless of whether they join a program.