Who Writes PSC Content
Every published piece on The Plumbing Sales Coach — every blog post, every service page, every guide, every podcast transcript — originates from Chris Fresh, founder and head coach. Chris is a Navy veteran, the former #1 sales rep at Angie's List nationally, the builder of three seven-figure businesses from scratch, and the host of The Fresh Approach podcast — 336+ episodes deep at the time of writing.
Long-form pieces are drafted from Chris's coaching sessions, podcast recordings, and direct field experience running plumbing companies. Where Chris doesn't draft a piece personally, an editor at PSC writes from his recorded coaching material and submits the draft for Chris's review before publication. The voice on this site should sound like Chris because it is Chris.
How We Source Numbers and Claims
Every client revenue figure, ticket-average claim, and growth statistic on this site comes from one of two places:
- First-party client data. When we publish a client's growth numbers (for example, Home Heroes Plumbing's ticket-average jump from $238 to $1,400), the figures are provided directly by the client owner and used with their explicit permission. We name clients only when they've approved being named.
- Direct PSC operating experience. When we describe what works in a service plumbing business, we're drawing from companies Chris has coached or operated himself — not theoretical or borrowed from outside the trade. PSC is plumbing-only, and our claims reflect that.
We don't quote competitor numbers, and we don't make industry claims we can't verify from our own coaching engagements.
What We Will Not Do
- We don't publish results for clients who haven't approved the publication.
- We don't fabricate or extrapolate numbers from incomplete data. If a number is an estimate, the page says so.
- We don't borrow case studies or examples from other coaching companies and present them as our own.
- We don't write about industries outside plumbing as if we specialize in them. PSC is plumbing-only on purpose.
- We don't accept paid placements or affiliate recommendations on this domain. When we recommend a tool, partner, or program (for example, ServiceTitan or Bradford White), the relationship is editorial — based on PSC's experience using or partnering with them.
How We Handle Corrections
If a number, claim, or quote on this site is inaccurate, we update it. Substantive corrections to published pieces are made on the original page, with the page's dateModified updated in the page's structured data. Trivial fixes (typos, broken links) are made silently.
If you've spotted something that needs correction, email [email protected] with the page URL and the issue. We'll review and respond.
How We Use AI
PSC uses AI tools (including large language models like Claude and ChatGPT) for editing, transcription, and drafting assistance — never as the sole author of a published piece. Every blog post, service page, and guide on this site reflects Chris Fresh's coaching philosophy and is reviewed by a human on PSC's team before publication. We don't publish AI-generated content that hasn't been editorially reviewed against our standards.
Our Coaching Recommendations
When this site recommends a coaching path — Tech Bootcamp, CSR Bootcamp, or the Blueprint Program — it's because those are the programs PSC actually delivers. There are no third-party programs we route to. The pricing for each program lives on the program's funnel pages at raisemyticketaverage.com, so prospective clients see current pricing in one authoritative place.
Trademarks and Brand Marks
Always Be Serving™ is a trademark of The Plumbing Sales Coach. The framework names on this site — Relationship → Diagnose → Value Stack, the FRESH Approach — are PSC's. Where we cite books, frameworks, or quotes from other sources, we attribute them in line with the text.
Privacy & Data Practices
For details on how PSC handles personal information collected through forms, email signups, and the website itself, see our Privacy Policy and Google Services Policy.
This editorial policy was last updated on April 30, 2026. We'll update it when we change practices.