There’s a moment most plumbing businesses hit — usually somewhere in years five through ten — where the numbers feel like a ceiling. The team’s good. The customers are happy. The trucks are full. And the math just… stops moving.
That’s where Home Heroes Plumbing was. Ten years in business. A family-owned shop in Anderson, IN, averaging $238 a call on roughly $900,000 in annual revenue. Owner Ashley H. is direct about how that felt:
“We had 4 techs and honestly thought that was the peak of our potential.”
Two and a half years later, Home Heroes is averaging $1,400 a ticket and on pace to do over $5 million in annual revenue — all on the same family-owned team. The story of how that happened breaks into three distinct chapters.
Year One: Same Team. Different Outcome.
Within twelve months of starting with The Plumbing Sales Coach, the numbers moved before the team did:
“Fast forward just one year, and we saw our monthly sales skyrocket to $122,282 — without any on-call work — and our ticket average jumped to $1,273, all with the same team. That’s when we knew we were ready to scale.”
Same four technicians. Same trucks. Same service area. Monthly sales reached $122,282 — and the ticket average jumped from $238 to $1,273. The growth wasn’t from doing more; it was from doing it differently.
That last sentence — “that’s when we knew we were ready to scale” — is the pivot point. Year one was about proving the team could deliver more value on every call. Year two was about expanding the operation to match.
Year Two: A Plan for the Whole Business
Ashley describes the second year as the moment a coaching relationship became a full growth partnership. Chris Fresh didn’t just help with sales — he helped build out a structure for the whole business:
“Chris helped us develop a growth plan, from hiring the right people to expanding to a new location and strengthening our brand.”
And not just those three. Ashley names a much wider list of areas the coaching reached:
“Chris didn’t just boost our sales; he also helped us overhaul our company’s image, team morale, community involvement, marketing, accounting and SEO.”
Image, morale, community, marketing, accounting, SEO. That kind of breadth is what Ashley is pointing to when she describes what PSC actually is for her: not a sales program, but an operating system for running a service plumbing company.
2.5 Years In: A $1,400 Ticket Average and on Pace for $5 Million
Today, Home Heroes is averaging $1,400 a ticket and on pace to do over $5 million in annual revenue. For a small family-owned shop that thought $238 a call was the ceiling, the new state of the company isn’t just a different number — it’s a different version of itself.
Ashley puts it plainly:
“When we joined the program, we were averaging $238 a call, and our revenue was roughly $900,000. Just a short two and a half years later, we’re now averaging $1,400 a ticket and on pace to do over $5 million. As a small family-owned business, I never thought those numbers were even possible.”
She’s clear about what made it possible — not a magic system, but a relentless commitment to the process:
“Holding myself accountable to the process and being willing to challenge myself when I’m asked to do something different was really the key here.”
What It Actually Takes
Ashley is candid that the work isn’t a shortcut:
“This program isn’t a quick fix — it takes hard work and accountability — but if you’re committed, it will change your life.”
That’s the part she keeps coming back to. The numbers are real, the systems are real, but neither happens without the team committing to the approach day after day. Coaching gives you the playbook. Implementation is on you.
She closes her testimonial with one line that says everything:
“I am truly grateful we crossed paths.”
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